Monday, October 30, 2006

Gates Project 13: What is e-advocacy?

Throughout my work on this project I have been wondering how to define e-advocacy. Wikipedia, my grail of all human knowledge, defines it as:
the use of communication technologies such as e-mail, web sites, and podcasts to enable faster communications by citizen movements and deliver a message to a large audience. These Internet technologies are used for cause-related fundraising, lobbying, volunteering, community building, and organizing.
However, the exact meaning of e-advocacy seems to be in flux. On Wikipeda, although the URL for the definition is, the page itself prefers the term "internet activism" and is edited frequently. In addition, none of the area experts I have spoken to really like the term e-advocacy, saying that it is too vague.

I agree. One distinction that "e-advocacy" fails to make is separating day-to-day technology use by NGO's from tactical use of technology for a specific goal (using Skype to communicate between offices vs. organizing a rally via SMS). I at first decided that the difference was internal vs. external (as Wikipedia also implies), that e-advocacy is about communicating with supporters or political leaders outside the organization.

Today I posed my question to Stephanie Hankey. Formerly of the Open Society Institute, where she helped establish and develop the Information Communication Technologies for Civil Society project, Stephanie is currently the Executive Director of Tactical Tech, an organization she co-founded which helps NGO's in developing and transitional countries use technology in their advocacy. The organization has a wide range of expertise that ranges from Eastern Europe, to Africa, to South East Asia.

I posed this question to Stephanie: what terminology do you use to differentiate between day-to-day technology use by NGO's and the more active and campaign-based use that we traditionally think of as e-advocacy?

First off, Stephanie shot down my intern/external differentiator (which I was so proud of), pointing out the case of Global Witness, an international organization that exposes and breaks the links between natural resource exploitation, human rights abuses, conflict and corruption. Global Witness uses software developed by police in the UK to track criminal gangs and terrorists to tracks patterns of corruption. This tracking is not external, but it still seems like e-advocacy because it uses technology to actively address a social concern and forms the basis information for later external advocacy.

At last we decided that what separates e-advocacy from day-to-day use was that e-advocacy uses technology as part of a project with a specific public policy end-goal. This definition stresses that the use of the tool is more important than the tool itself and also that e-advocacy does not exist independently, but rather as part of a larger project. In addition, it clarifies that not all technology use by NGO's is e-advocacy. Stephanie and I decided that e-advocacy must be strategic (project -based and goal-oriented, as stated above), whereas day-to-day use of technology is baseline. I wonder if other e-advocacy practioners will find this terminology applicable to their experiences.

categories: internet activism_, gates project_, the "developing world"_

technorati tags:

看房子,買房子,建商自售,自售,台北新成屋,台北豪宅,新成屋,豪宅,美髮儀器,美髮,儀器,髮型,EMBA,MBA,學位,EMBA,專業認證,認證課程,博士學位,DBA,PHD,在職進修,碩士學位,推廣教育,DBA,進修課程,碩士學位,網路廣告,關鍵字廣告,關鍵字,課程介紹,學分班,文憑,牛樟芝,段木,牛樟菇,日式料理, 台北居酒屋,日本料理,結婚,婚宴場地,推車飲茶,港式點心,尾牙春酒,台北住宿,國內訂房,台北HOTEL,台北婚宴,飯店優惠,台北結婚,場地,住宿,訂房,HOTEL,飯店,造型系列,學位,牛樟芝,腦磷脂,磷脂絲胺酸,SEO,婚宴,捷運,學區,美髮,儀器,髮型,牛樟芝,腦磷脂,磷脂絲胺酸,看房子,買房子,建商自售,自售,房子,捷運,學區,台北新成屋,台北豪宅,新成屋,豪宅,學位,碩士學位,進修,在職進修, 課程,教育,學位,證照,mba,文憑,學分班,網路廣告,關鍵字廣告,關鍵字,SEO,关键词,网络广告,关键词广告,SEO,关键词,网络广告,关键词广告,SEO,台北住宿,國內訂房,台北HOTEL,台北婚宴,飯店優惠,住宿,訂房,HOTEL,飯店,婚宴,台北住宿,國內訂房,台北HOTEL,台北婚宴,飯店優惠,住宿,訂房,HOTEL,飯店,婚宴,台北住宿,國內訂房,台北HOTEL,台北婚宴,飯店優惠,住宿,訂房,HOTEL,飯店,婚宴,結婚,婚宴場地,推車飲茶,港式點心,尾牙春酒,台北結婚,場地,結婚,場地,推車飲茶,港式點心,尾牙春酒,台北結婚,婚宴場地,結婚,婚宴場地,推車飲茶,港式點心,尾牙春酒,台北結婚,場地,居酒屋,燒烤,美髮,儀器,髮型,美髮,儀器,髮型,美髮,儀器,髮型,美髮,儀器,髮型,小套房,小套房,進修,在職進修,留學,證照,MBA,EMBA,留學,MBA,EMBA,留學,進修,在職進修,牛樟芝,段木,牛樟菇,關鍵字排名,網路行銷,关键词排名,网络营销,網路行銷,關鍵字排名,关键词排名,网络营销,PMP,在職專班,研究所在職專班,碩士在職專班,PMP,證照,在職專班,研究所在職專班,碩士在職專班,SEO,廣告,關鍵字,關鍵字排名,網路行銷,網頁設計,網站設計,網站排名,搜尋引擎,網路廣告,SEO,廣告,關鍵字,關鍵字排名,網路行銷,網頁設計,網站設計,網站排名,搜尋引擎,網路廣告,SEO,廣告,關鍵字,關鍵字排名,網路行銷,網頁設計,網站設計,網站排名,搜尋引擎,網路廣告,SEO,廣告,關鍵字,關鍵字排名,網路行銷,網頁設計,網站設計,網站排名,搜尋引擎,網路廣告,EMBA,MBA,PMP

Post a Comment

<< Home

This page is powered by Blogger. Isn't yours?